Why Video?

Here’s a great article from RIS Media repeating much of what we’ve said and believe in regards to using video to improve you business with video.  If you’re going the DIY route then this article has quite a few tips to help you out.  Video is the hot-new-thing…get ahead of the curve and lead the way.

You’ve got a website…and it looks great, BUT you don’t have video. Problem? A recent study shows that online video performs better than rich media or simple flash in online ad awareness, brand favorability, and a variety of other branding metrics. If you take a look at the Dynamic Logic and TubeMogul whitepaper you’ll realize why Storywerks believes online video is a vital component of today’s business environment.

 At the time, 2006, it was Google’s most expensive acquisition…kind of makes Google’s $3 billion + offer for Groupon look like a steal.  Storywerks videos are best used when they are thoroughly distributed, and most importantly on a site such as Google’s YouTube.  Read more about the 2006 purchase in MSNCB’s article.