The power of Google. Similar to the rise in using websites for marketing, online video is evolving from the occasional, to the essential, to the competitive differentiator. As YouTube moves up in the search engine ranks (#2 after Google) we understand why Google astutely purchased YouTube for $1.65 billion.
Building Trust. A video allows a prospective client to feel that they have already “met” you even before doing so in person. This increases feelings of ease, comfort and trust , all of which increase the chance of converting the prospect into a client. Bottom-line, people still like doing business with people. Providing a prospective client with your video will increase your trust and likeability factors. Which in turn, increase prospect to client conversion rates.
Return On Investment. Video’s ROI is unmatched in today’s new media world. Not only is production less expensive than with traditional marketing , distribution is practically FREE! The beauty of video is that once filming and editing is finished, the final product can be used over and over again in a wide variety of mediums.